Anonymous sources
ClickZ News
WPP Digital Picks Up Rockfish Interactive - ClickZ News
Terms of the deal were not disclosed, though according to a source close to the negotiations, WPP's initial offer was about $40 million. Rockfish was founded in 2006 and employs about 150 people. The shop has opened four new offices since 2009, ...
GOP's Digital Operations Not Ready for 2012, Insiders Say - ClickZ News
One former RNC insider, who also asked to remain anonymous, believes the engineering position signals the party's plans to "scrap everything," referring to the data-driven digital systems and strategies in which the party has invested millions over ...
HuffPo Ad Sales Dynamo Leaves With AOL Acquisition - ClickZ News
According to one former HuffPo ad sales exec who asked to remain anonymous, Coleman's "golden Rolodex" opened the door to before out-of-reach CMOs and brand ...
Is Rapleaf Getting a Bum Rap? - ClickZ News
Some marketers dodged my calls and e-mails and others spoke on background only. Consider these responses to my queries: "It's a difficult topic. ...
Republicans Tout Voter Data Matched Ad Targeting on AOL - ClickZ News
"We have a lot of interest among our clients," said the digital consultant, who asked to remain anonymous. "We're doing it for one client and the jury's ...
Mobile and Video Muscle Onto Ad Exchanges - ClickZ News
A source with knowledge of video ad exchanges, who asked not to be named, said DSPs are not yet significant players in pre-roll. ...
Adobe Buys Day Software for $240 Million - ClickZ News
One CMS executive, who requested anonymity, explained, "Day provides the infrastructure so that you can have your software served better across web sites. ...
Adobe Buys Day Software for $240 Million - ClickZ News
One CMS executive, who requested anonymity, explained, "Day provides the infrastructure so that you can have your software served better across web sites. ...