Anonymous sources
Brandweek Magazine
Apps as Money Pit - Brandweek Magazine
"These $30000 sponsorships are not happening," said one media buyer, who asked not to be named. "Nobody's going to pay that because there's no audience. ...
Apps as Money Pit - Brandweek Magazine
"These $30000 sponsorships are not happening," said one media buyer, who asked not to be named. "Nobody's going to pay that because there's no audience. ...
Foursquare Frenzy - Brandweek Magazine
"They're not responsive and extremely hard to work with," said a digital agency exec who asked not to be named. "It's hard to bring campaigns to life. ...
DISH Network's CMO Steps On Toes, Wins Subscribers - Brandweek Magazine
BW: Why do you think the copywriter and art director on your campaign have asked to remain anonymous? Do you think it's because there were so many people ...
DISH Network's CMO Steps On Toes, Wins Subscribers - Brandweek Magazine
BW: Why do you think the copywriter and art director on your campaign have asked to remain anonymous? Do you think it's because there were so many people ...
Fox Is First to Close Upfront Deals, With 9% CPM Hikes - Brandweek Magazine
... broadcast to cable,” said one national TV buyer, who like nearly every executive in the thick of negotiations, spoke on condition of anonymity. ...
Hispanic Networks: Ready for Prime Time - Brandweek Magazine
(One buyer, who declined to speak for attribution, put the combined 2009 upfront haul for Telemundo and Univision at about flat with '08, adding in revenue ...
NBCU Says 'Brand This' to Marketers - Brandweek Magazine
One branded-content executive, who asked that his name not be used, said it can be difficult working with Universal Media Studio, which oversees production ...
Exposure: Fox to Air Lane Bryant Spot - Brandweek Magazine
... refusal to make requested edits, Fox agreed to air the unedited ad during the last 10 minutes" of next Wednesday's Idol program at 9 pm, a source said. ...
Oxygen Lands Ikea for 'Tori & Dean' - Brandweek Magazine
“Nothing is 100 percent radioactive,” said one TV buyer who declined to speak for attribution. “Sure, when you have a client that gets fully immersed in a ...