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Adweek



Of Course You Can Trust Us— We're Google! - Adweek
“It's too early to tell the quality of that offering,” said one digital buyer at a large agency who asked not to be named. “The guarantee products from Nielsen and comScore are the ones we're putting more weight and priority in, given that they are ...
May 14, 2012


FCC's Genachowski Gets Tough With Broadcasters - Adweek
“He took out his sword and left,” said one broadcaster in attendance, who requested anonymity. “I was expecting a little question-and-answer or something.” Instead, Genachowski made it clear what he wanted from broadcasters: their spectrum and ...
April 17, 2012


Chevy Chase, Dan Harmon Have Embarrassed Themselves: 'Community' Will Probably ... - Adweek
(It's worth noting that while a lot of this coverage has been a pigpile on Chase, more than one person speaking on background said Harmon was also more than a little temperamental.) It's true, of course, that something on the order of three dead horses ...
April 3, 2012


Chevy Chase and Dan Harmon Have Embarrassed Themselves: 'Community' Will ... - Adweek
(It's worth noting that, while a lot of this coverage has been a pigpile on Chase, more than one person speaking on background said Harmon was also more than a little temperamental.) It's true, of course, that something on the order of three dead ...
April 2, 2012


After 'Portlandia' Premiere, IFC Plans 2 New Comedies - Adweek
IFC declined to comment on the record about the two shows, but multiple sources said the network had planned to announce them at the Television Critics Association conference in Los Angeles at the end of next week. Sources close to the matter said both ...
January 6, 2012


AT&T, T-Mobile Designated for Administrative Hearing - Adweek
"Having your transfer application designated for hearing is typically the kiss of death," one Washington, DC attorney, who requested anonymity, tells Adweek. The FCC seeks an administrative hearing when it determines that a propsed deal does not serve ...
November 22, 2011


Press: A Look Inside the Reader's Dig… - Adweek
“Rachael wanted a better deal, and they [weren't] prepared to do it,” the source said. Though Rachael Ray had that impressive start, it's faced an increasingly competitive market for food media in the years since, and it and RDA were, together, ...
October 12, 2011


Several Outsiders Said to Be Considered for Time Inc. CEO Job - Adweek
One person, Adweek sources said, who has been considered is veteran media executive Wenda Millard, the co-owner, president, and CEO of MediaLink, a media advisory firm founded by Michael Kassan. Millard's multifaceted media career includes a brief ...
September 27, 2011


Zynga Could Delay IPO Until November - Adweek
While Zynga “is still pursuing an IPO in earnest,” a source said, its public debut could be pushed back to November. “It wouldn't be illogical for the bank to delay a sale, given the markets,” one source told the Post. “It makes sense for a bank to ...
August 29, 2011


Watch the Throne - Adweek
4,” says a senior media executive, who asked to remain anonymous. “Chase's view was, 'Why not be No. 1?'” Maybe most important at the moment, though, is that Carey has remained untainted by scandal. “He's tremendously ethical,” says the executive. ...
August 22, 2011


Former 'NOTW' Employees Detail System for Paying Sources - Adweek
So far, the company's internal review of cash records has turned up more than $200000 in payments to police officers from the newspaper, sources said. According to one News International official, the records go back to 2002. ...
August 3, 2011


UBS Ditches WTC Move - Adweek
Rather, the source said the deal was abandoned due to uncertainty about the degree to which UBS will contract in the near future. A spokesperson from the bank said the company, which is currently based in Stamford, Connecticut, is reviewing all of its ...
July 30, 2011


Could Murdoch's Handpicked Board Turn Against Him? - Adweek
"It's an open secret, a joke inside News Corp., that the board is designed to be obsequious to Rupert," a source close to the company says. As directors of a multinational media conglomerate, these people should have legitimately independent voices, ...
July 18, 2011


The Murdoch Maelstrom Comes West - Adweek
“Frankly, if you want to learn the worst practices in journalism, there's no better place than at the New York Post,” says another former reporter who also spoke on the condition of anonymity. “But criminality? No.” A coterie of ex-New York Post ...
July 14, 2011


FTC Launches Twitter Probe - Adweek
The focus of the probe isn't clear, but the source said that it's “narrow” in scope and won't affect Twitter's ad business. UberMedia, which owns apps like UberSocial, Twidroid, and Echofon, confirmed that it had been contacted by the FTC. ...
July 1, 2011


The National Magazine Award and Guantánamo: A Tall Tale Gets the Prize - Adweek
A New York Times reporter was also approached by the parties who'd been pushing the allegations of homicide and cover-up at Guantánamo, a person close to the situation says. Only after the big guys passed was the story shopped to Horton. ...
May 23, 2011


JWT NY Wins Lean Cuisine Pitch - Adweek
JWT New York has won US creative duties on Stouffer's Lean Cuisine after a review, sources said. The WPP Group agency bested three other contenders to land the business. Sources identified the others as Havas' Arnold, Publicis Groupe's Publicis and ...
March 5, 2011


Disney's $1 Bil. Media Biz Stays With Publicis - Adweek
Sources said the Publicis unit has been selected to handle the movie studio work, along with the Disney home video and gaming divisions. Meanwhile, Carat has been selected for the client's theme park division, sources said. ...
March 4, 2011


Shops Advance in Global ExxonMobil Review - Adweek
ExxonMobil has narrowed the creative field in its global advertising review to a half-dozen semifinalists, sources said. Sources identified the shops as Publicis Groupe's Publicis, Omnicom Group's BBDO, the Interpublic Group team of The Martin Agency ...
March 4, 2011


Guitar Center Selects Media Shops - Adweek
Independent Ocean Media in Fort Worth, Texas will handle traditional media efforts for Guitar Center and its subsidiaries, including Musician's Friend, Music123, Music & Arts and Woodwind & Brasswind, sources said. The new shop for online media—as ...
February 25, 2011


H&M Puts US Media in Review - Adweek
The incumbent is WPP's MediaCom, which has elected not to defend, sources said. A list of contenders was not immediately available. MediaCom declined to comment, referring queries to the client. An H&M rep did not return a call. ...
February 25, 2011


The Anatomy of an Ad World Scam - Adweek
One ad executive, who asked not to be named, hired Solnin several years ago to help build his company's relationship with drink manufacturers. “He really didn't appear to have the connections that he said he had,” said the ad man. ...
February 21, 2011


More Griffin: Insiders Spin Firing - Adweek
“This is a cabal that started a whisper campaign, and it got to [Time Warner CEO Jeff] Bewkes,” the source said. “It was a small number of people who felt extremely threatened because Jack wanted to change things.” Griffin himself added to the ...
February 18, 2011


War for the Observer: Management Battles With Legacy - Adweek
“Whatever she wants from Christopher, she gets,” a source said, “so she started creating more and more products.” In late 2010, Weiss brought in over ...
February 15, 2011


War at the Observer: Paper's Publisher Battles With Staff - Adweek
“Whatever she wants from Christopher, she gets,” a source said, “so she started creating more and more products.” In late 2010, Weiss brought in over ...
February 14, 2011


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